A revolutionary product deserved a prominent stage to make its official entrance, and so it did. Accompanied by a selection of our new 1840x3300mm porcelain stoneware slabs, Optimum Surfaces’ team flew to Las Vegas at the end of February to take part in the 2024 edition of the Kitchen & Bath Industry Show (KBIS), North America’s largest professional event dedicated to the global design and residential construction community.
In the context of an interactive event that is recognized as one of the leading platforms for presenting innovations, technologies and new trends in the porcelain stoneware industry, our team had the opportunity to engage with the most important players in the industry.
To enhance our unique products from all sides, Optimum Surfaces’ booth was custom-designed to highlight the distinctive elements of our large 1840x3300mm slabs, enhanced by 20mm thickness and an eye-catching range of colors, which are also versatile for the furnishing industry thanks to color body and creative processing on edge finishes and profiles.
Welcoming visitors at the entrance to the Stand was a large 3.3×1.40m kitchen covered in Fior di Bosco polished, with a 20mm-thick free-standing countertop, flanked by an impressive grill covered in Travertino Classico, also 20mm-thick.
These, together with the bookmatch made with Borghini Natural, caught the attention of visitors, inspiring their curiosity, showing how Optimum Surfaces presents itself as an ideal solution for many diverse stakeholders, combining the technical qualities of the best porcelain stoneware with a contemporary and functional design.
It was three days lived at full speed and fueled by the passion towards our products and the exceptional feedback we experienced from those who met them for the first time on this occasion.
On behalf of the entire Optimum Surfaces team, then, a heartfelt thank you to all the visitors and to the many new connections we made during the days of the fair: we will be back in touch very soon!
